ALPHARETTA, GA (Jan. 2010) —
Neenah Paper (NYSE: NP) today unveiled its Think Ink: Color Unleashed™
microsite (www.ColorUnleashed.com),
giving designers an unparalleled ability to build color palettes that inspire
design and paper choices. The site comes on the heels of the Neenah version 1.1
of
Think Ink: Color Unleashed™ iPhone/iPod Touch app.
“We were overwhelmed with the positive response to our Think Ink iPhone apps,
but understand not everyone has the same smartphones or access to the newest
technologies. With the ColorUnleashed.com site, users get all the benefits of
the Think Ink smartphone app along with expanded features that give them
incredibly creative capabilities right on their desktop,” explains Tom Wright,
director of design for Neenah Paper. “Designers, printers and even end-users
will find the site not only captivating and intuitive to use, but a real
workhorse tool that puts powerful design and color theory tools to work in their
personal workspace.”
According to Wright, the microsite will be especially useful to designers
because it’s a color visualization tool that bridges the screen and the printed
page. Designers can build color palettes with features no other site offers.
With the ColorUnleashed.com site, users can:Create custom color palettes based
on three different options: RGB and CMYK values; Neenah’s paper colors; or the
Dewey Color System®, the world’s only scientifically-validated color-based
personality testing system.
Create and view color palettes of RGB and CMYK values right on the screen and
then with one click download the palette as an Adobe® Swatch Exchange (.ASE)
file and embed it into Adobe® Creative Suite®. This key element saves users
from having to hand-enter information and instead populates a library of color
swatches and Neenah Paper colors into a designer’s personal Creative Suite
automatically and saves it for future use.
- Select from more than 30 Dewey scientifically validated personality
attributes from a word cloud and build custom palettes.
- Order sample sheets. Designers can link directly to their Neenah Paper
accounts making it easy to order samples with just a few mouse clicks. And
for a limited time, Neenah is offering free sample shipping through the
site.
- Import their own photos or take imagery displayed from the Think Ink
promotional book and play with free-form type, change paper and ink colors
to simulate real ink on paper.
- View all saved color palettes and past paper sample orders.
- With a complete line-up of Neenah paper choices added to the site, users
can view their designs on CLASSIC CREST®, CLASSIC® Linen, ENVIRONMENT®
Papers, as well as on other Neenah signature brands.
“The Think Ink microsite really takes design and inspiration to a place it
hasn’t been before,” adds David Schimmel, president and creative director of
And Partners, which developed the iPhone and iPod Touch application for
Neenah. “It has incredible capabilities and gives designers another tool for
creating really great designs.”
The Neenah Think Ink microsite is the latest innovation from the company that
is continually introducing tools and technology that makes integrating paper
into designer’s jobs easier. Not only did Neenah introduce the industries first
iPhone and iPod Touch application, the company also created an iPhone app of its
famous Eco-Calculator. For the Blackberry and smartphone user, Neenah created
the Neenah Paper Math application, which provides mobile access to Neenah’s
online paper calculator; the stocking guide for mobile access to specifying
paper; as well as the BlackBerry Eco-Calculator for calculating the
environmental savings achieved by using paper made with post-consumer fiber as
well as the savings from using paper made with 100-percent renewable energy.
And to help designers see what their work might look like on the company’s
CLASSIC® Linen papers line, Neenah introduced a promotion called
“Do You Love Linen?,” which offers designers up to three printed samples of
a single design on different CLASSIC Linen papers. For more information on
Neenah’s mobile applications, visit
www.neenahpaper.com/mobile.
About Neenah Paper
For over 100 years, Neenah Paper has been an innovative leader in the creation
and manufacturing of premium and specialty papers. Neenah brings
state-of-the-art technology to its signature brands, CLASSIC®, ENVIRONMENT®,
STARWHITE®, NEENAH® and SUNDANCE®, as well as a host of other fine paper
products preferred by graphic designers and printers. Neenah recently signed an
exclusive partnership agreement with Crane & Company to manufacture, market and
distribute Crane’s fine business paper brands: CRANE’S CREST®, CRANE’S BOND®,
CRANE’S LETTRA®, CRANE’S PALETTE™ and CRANE’S® Choice Papers. Neenah’s
award-winning and versatile digital papers round out its comprehensive
portfolio. Neenah’s sustainability commitment is reflected through the Neenah
Green initiative, which includes mill-based solutions for minimizing
environmental impact. A proud consumer of Green Energy, Neenah Paper is also a
U.S. EPA Green Power Partner, and manufactures many brands carrying the Green-e,
Green Seal and Forest Stewardship Council (FSC) certifications (SW-COC-000885).
For more information, visit
www.neenahpaper.com or call (800) 558-5061.
