Office World News Magazine - Part of Imaging Network's Family of Publications

inFocus Now! - Digital Markets

Understanding the sales and service of the digital/copier printer�

Welcome to inFocus our exclusive Microsite helping Office Product dealers stay ahead of the curve on the latest trends in the OP channel. This particular site is dedicated to making the move into the highly profitable world of Copier and Printer sales and service. Office World News will be continuing to develop more sites just like this that will help you stay current with the latest industry trends.

	Resources
Improving Technician's Service Skills Service Contracts: Part I Service Contracts: Part 2 Building Pride in Your Company Profitting from Small Dealer Relationships Successful Selling: Time Management Investing In Your People There are Always Places to Advertise Becoming a Better Sales Team Player

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Related Vendors

- Acco Brands - GBC

- Acroprint Time Recorder Company

- Depot America

- Don Larson & Associates

- GOPD

- Imaging Network - Perfect Image Awards

- Indoff

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- Liberty Parts Team

- OKI Printing Solutions - MFP Division

- Precision Roller

- Printer Essentials

- Toner Charge, Inc.

- Valley Supplies Inc.

- Xerox Corp - North American Dealer Channel

Featured Articles

01	Fatting Up Thin Margins with A4�s
Andy Slawetsky�s article �Look to the Prints, Not to the Printer,� published in the October issue of ImageSource brought up an interesting concept. Dealers need to consider the value of offering a wide variety of products, including the A4 group. I would like to expand on how sales reps and service...more>>

02	Look to the Prints, Not to the Printer. Do You Have An A4 Strategy Yet?
A couple of years ago HP launched the LaserJet 4345mfp. A 45-pages per minute (PPM) multi-functional device, the 4345mfp broke the mold and offered customers a different approach than the centralized printer strategy long pushed by traditional copier companies. Since the introduction of that product...more>>

03	Focusing on the Future - Set Yourself Apart With Expanded Product Offerings
The ability to distinguish one�s company from the competition is not just a strategy in the office products arena, it�s a real necessity. But, just how a company goes about differentiating itself from other dealers is far reaching. While customer service is the most frequent answer given by dealers...more>>

04	Demand for Color Soars in All Segments: Industry experts agree low-end color MFPs are an excellent portfolio builder.
Monochrome is still king, but the demand for color copiers, printers and MFPs keeps growing. In fact, demand has increased to the point that double-digit sales growth of laser color products versus ink jet and monochrome is forecast over the next 12 months. Dealers who still haven�t added color...more>>

05	Complimenting the Copier Sale: MS SecureShred Opens Up New Dealer Opportunities
The document and data shredder is a product that has been around for a number of years gaining notoriety for its role in cover-ups as opposed to its primary purpose of providing its owners with document and data security when the sun sets on a documents life span. Even though the shredder is ...more>>

06	Mining the Equipment Revolution
It is no secret that the comfortable margins that dealers have come to expect are being squeezed from just about every direction � and the onslaught seems endless. more>>

07	Multi-function Printers: MFPs Equal Multiple Revenue Streams
As the price of Laser multifunction printers (MFPs) decreases, more end users are finding them attractive. This translates into increased opportunities for dealers. more>>

08	Electronic Office Supplies: The Ultimate Cash Crop
From an end user's perspective, office supplies means pens, pencils, fax machines, printers and other more noticeable products. Although these are certainly a good portion of sales at many dealerships, from a dealer's perspective, the bread and butter is in the small, not-so-glamorous items � printer cartridges and data storage. more>>

09	Reinventing the Office Products Industry: Recognize, Reorganize, and Reenergize
Although the figures may not be huge and tend to be conservative, the dealer market continues to be a viable area filled with promise and possibilities, if you know where to look. more>>

In the Spotlight

■ Color Laser Printer for Small Businesses

Making color printing affordable for offices of all sizes, Xerox Corporation launched a $449 color laser network printer with more advanced features...

■ All-in-One Inkjet

Brother International Corporation introduce three new additions to its line of low-profile color inkjet Multi-Function Center (MFC) models. The MFC-465CN,...

■ Multi-function Printer

The HP LaserJet M2727 MFP series is designed for small and medium businesses and small work teams of up to 5 users where speed and productivity are ...

■ Monochrome Multifunction

The Aficio SP 1000SF monochrome multifunction product (MFP) is an entry-level monochrome MFP, designed to seamlessly integrate into any fast-paced small...

■ Laser All-in-Ones with Flexible Connectivity

Brother International Corporation introduced its new MFC-7000 Multi-function Center Series, reinforcing its position as a market leader serving the ...

■ Monochrome Printer Keeps Small Workgroups Productive

Oki Data Americas, Inc., which markets its products under the OKI Printing Solutions brand, launched the industry-leading B6250 Series, giving small workgroups...

■ New Laser Beam Printers

Canon U.S.A., Inc. has introduced two new desktop laser beam printers (LBP) under the imageRUNNER brand name � the Color imageRUNNER LBP5975 and LBP5970. Far...

■ Compact Monochrome Desktop Printer

Kyocera Mita America's FS-1300D ECOSYS monochrome laser printer offers high-quality output with a competitive six-second first print out time, and...

■ Fast, Feature-Rich Monochrome Printing

OKI Data Americas has launched the B930 Series providing large workgroups with fast monochrome printing speeds, advanced media functionality, superior...

■ Muratec launches the F-305 replaces the F-300 in product line

Muratec America, Inc., manufacturer of multifunction office equipment and business productivity solutions, announces today the availability of the new...

■ Ricoh Introduces the Aficio SP C420DN Advanced Color Laser Printer

Ricoh Americas Corporation has introduced the Aficio SP C420DN color laser printer. Designed for businesses in color-intensive environments, the SP ...

■ Six New Monochrome imageRUNNER Devices

Canon U.S.A., Inc. recently introduced the monochrome imageRUNNER 3245/3245i/3235/3235i/3230/3225 MFPs. Designed to deliver the advanced features and...

■ Samsung Launches Three Network-Ready, Color Laser Printers for SOHO and Small Workgroups

Samsung Electronics America, Inc. announces the addition of three new color laser printers designed for the Small Office/Home Office (SOHO) and small...

■ Kyocera Offers Empowering Solutions for Monochrome MFPs

Kyocera Mita America has announced the availability of two new optional print management software solutions� provided by Equitrac Corporation, a leader...