Once again I have been asked to share my thoughts regarding how successful I thought office product dealers were in selling to the K-12 education market. And, again I must say that it is a bit of a mixed bag. Some dealers appear to be doing extraordinarily well. Sales are growing, margins are good and the customers are loyal. Unfortunately many other dealers are not as successful or are only achieving moderate levels of success. They go through the motions; they talk about selling more to schools; they buy the requisite “school catalog” from one of the wholesalers; they direct their...more