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Boca Raton, FL - (June 10, 2008) --Beth Wright has been named Vice President
of Sales, North America for Bi-Silque Visual Communication Products, Inc. Beth
is tasked with leading the entry into the U.S. market for the 25 year-old
privately held Portuguese firm. Bi-Silque provides visual communication products
under the brand MasterVision to office supply superstores, wholesalers,
independent dealers as well as specialty retailers.
“The Bi-Silque family is delighted to have Beth as part of our team,” said
Andre Vasconcelos, Bi-Silque President. “In establishing our North America
launch, we needed a dynamic leader experienced in dealer, wholesale and
manufacturer relationships. Beth’s experience and customer relationships across
the office product channels are a vital asset and critical to further expansion
of our company.”
Beth’s interest in the office products industry began at the age of 13 when
she started working in her parents’ office supply dealership in Virginia. Her 12
years of sales and marketing experience began in the college-recruit training
program of Daisytek International where she skyrocketed to National Sales
Manager overseeing all sales activities in the retail and contract division.
Beth moved to the Fort Lauderdale area in 2000 where she was named Director of
Sales for Neoris, a business consulting division of International giant CEMEX.
Immediately prior to joining Bi-Silque, Beth served as National Accounts Manager
for Cardinal Brands during which time Cardinal Brands received S.P. Richards’
prestigious “Supplier of the Year” award.
Beth is a member of National Association for Female Executives; Cambridge
Who’s Who and a graduate of the Cornerstone Leadership Academy. Her
accomplishments have been featured in the Dallas Business Journal and OPI
Magazine. A native of North Carolina, she is a graduate of the College of
Business at East Carolina University. Beth lives in the Fort Lauderdale area
with her husband Jonathan and son Cameron.
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